Where to Buy Fitness Equipment in the Bay Area
A treadmill that looks right online can feel wrong underfoot. An elliptical stride that suits one person can feel cramped to another. Fitness equipment is bulky and expensive, so the best way to choose is to try it, adjust it, and ask questions before it arrives.
360 Fitness Superstore is a family-owned fitness equipment retailer that has served Northern California since 1981. We have seven showrooms. Six are in the Bay Area, including two neighboring stores in San Rafael, and one is in Sacramento.
This guide covers what a showroom visit can tell you that a product page cannot, which location suits your trip, and what to bring so the visit answers your questions.
Quick Answer
Visit a showroom if you are choosing a treadmill, elliptical, exercise bike, or home gym and want to confirm fit, feel, noise, and footprint first. Our Bay Area showrooms are in San Rafael (two stores), Walnut Creek, Dublin, Menlo Park, and Cupertino.
Call before you go. Inventory differs by location, and not every model is on the floor. The team has plenty of equipment to try, so ask about the models you want to see. Bring room measurements, your budget, and a short list of models.
Bay Area Showrooms at a Glance
| Area | Showroom | Phone | Good to know |
|---|---|---|---|
| North Bay (Marin) |
San Rafael: 360 Fitness Superstore 727 Francisco Blvd East, San Rafael, CA 94901 |
(415) 460-9951 | Next door to Top Fitness by 360. |
| North Bay (Marin) |
San Rafael: Top Fitness by 360 711 Francisco Blvd East, San Rafael, CA 94901 |
(415) 258-2824 | Formerly Top Fitness, now part of the 360 family. Separate phone line, so call this store for its own displays. |
| East Bay (Contra Costa) |
Walnut Creek 1821 Mt. Diablo Blvd, Walnut Creek, CA 94596 |
(925) 933-0100 | A good fit for shoppers across Contra Costa County. |
| East Bay (Tri-Valley) |
Dublin 6207 Sierra Court, Dublin, CA 94568 |
(925) 803-7720 | The Tri-Valley option for Dublin, Pleasanton, Livermore,e and San Ramon. |
| Peninsula |
Menlo Park 707 Santa Cruz Ave, Menlo Park, CA 94025 |
(650) 330-2160 | Serves the Peninsula, including Menlo Park, Palo Alto, and Redwood City. |
| South Bay |
Cupertino 20610 Stevens Creek Blvd, Cupertino, CA 95014 |
(408) 873-1100 | The South Bay and Silicon Valley option. |
All showrooms are open Monday to Saturday, 10am to 6pm, and Sunday, 11am to 5pm.
Not sure which store is closest? Use the showroom locator to browse by county and city. Shopping in the Sacramento area? See our Sacramento showroom guide.
1. Why Test Equipment in Person
Specs describe what a machine can do. A few minutes on the floor show whether it works for your body, your room,oom and your routine.
| What you check | Why it matters |
|---|---|
| Stride and fit | Stride length, step-up height and pedal spacing differ between machines. Fit depends on your height and mobility. |
| Deck and seat feel | Cushioning, belt size, saddle shape, and seat position are personal and hard to judge from photos. |
| Noise and stability | If a machine wobbles or hums at your pace, you won't use it. Listen while you move. |
| Adjustment range | Benches, seats, cables, and handles should move to the positions you need, with easy-to-change settings. |
| Footprint and clearance | Check the real size, the space needed behind or around the machine, and the ceiling height for tall movements. |
2. What to Try for Each Type of Equipment
| Equipment | What to try | What to ask |
|---|---|---|
| Treadmill | Walk or run at your normal pace. Check belt length and width, handrail reach, and console visibility. | Does it fold? How much clearance do you need behind it? |
| Elliptical | Spend a few minutes at an easy pace to feel the stride shape and handle motion. | What is the step-up height? Is the stride adjustable? |
| Exercise bike | Adjust the seat and handlebars. Try getting on and off. Compare upright, recumbent, and spin positions. | How easy is it to adjust the fit, and how noisy is the resistance? |
| Home gym and strength | Move the bench through its settings. Check cable travel, handle positions, and rack safeties. | How much floor and ceiling space does the full setup need? |
Want a deeper checklist? See our guides on trying treadmills, ellipticals, and exercise bikes, and on trying home gym and strength equipment.
3. Measure Before You Go
Measurements turn a good visit into a useful one. Write these down before you head out:
- Floor space for the machine plus clearance around it.
- Ceiling height, especially for racks, functional trainers, and anything you will stand on.
- The narrowest doorway, hallway, or stairwell between the driveway and the room.
- The location of the nearest outlet, if you are considering a powered machine.
- Your flooring, since heavy equipment and some machines call for a mat or protective surface.
4. Delivery, Installation and Service
Large equipment is only useful once it is set up and working. 360 offers delivery and installation, financing options, a Best Price Guarantee, and equipment service and repair. Ask the showroom how each applies to your address and your purchase.
Brands available through 360 include Life Fitness, True, Matrix, Hoist, Cybex, Octane Fitness, StairMaster, Keiser, Landic,e and Vision Fitness. Ask which of them you can try at the store you plan to visit.
5. Choosing Between the Two San Rafael Stores
360 Fitness Superstore (727 Francisco Blvd East) and Top Fitness by 360 (711 Francisco Blvd East) are separate showrooms a few doors apart. Each has its own displays and phone line. If you are shopping in Marin or the North Bay, call both so you can compare more machines in one trip.
Questions to Ask Before Buying
- Which of these models can I try at this location?
- How much space does the full setup need, including clearance?
- What warranty covers the frame, motor, and parts?
- Can the machine be delivered and installed at my address?
- What routine maintenance will it need?
- What financing options are available?
Plan Your Visit
Call the showroom, ask about the models you want to try, and bring your measurements. If you are comparing machines, bring the model names so the team can help you compare them.
Key Takeaways
- A showroom visit answers questions about fit, feel, noise, and footprint best.
- Six Bay Area showrooms include two neighboring stores in San Rafael.
- Inventory varies by location, so call ahead and ask about the models you want to try.
- Measure your room, doorways, and ceiling before you go.
- Ask about delivery, installation, financing,g and service before you buy.
Frequently Asked Questions
Where are the 360 Fitness Superstore showrooms in the Bay Area?
There are six Bay Area showrooms: two in San Rafael (360 Fitness Superstore at 727 Francisco Blvd East and Top Fitness by 360 at 711 Francisco Blvd East), plus Walnut Creek (1821 Mt. Diablo Blvd), Dublin (6207 Sierra Court), Menlo Park (707 Santa Cruz Ave) and Cupertino (20610 Stevens Creek Blvd).
Why are there two San Rafael locations?
They are neighboring showrooms on Francisco Blvd East. Top Fitness by 360 was formerly Top Fitness and is now part of the 360 Fitness Superstore family. Each has its own phone number, so call the store you plan to visit.
Can I try any model at any showroom?
Inventory varies by location, and not every model is on the showroom floor. The team has plenty of equipment to try, so call ahead and ask about the models you want to see.
Is a showroom visit worth it if I plan to buy online?
Yes. Stride, deck feel, noise, seat position, and footprint are hard to judge from a spec sheet. A short visit can rule out a machine or confirm your choice before you commit to a large purchase.
What should I bring to a showroom?
Bring room measurements, including ceiling height and the narrowest doorway or stairway on the delivery path, along with your budget and two or three models you are considering.
Does 360 Fitness Superstore deliver and install equipment?
Yes, 360 offers delivery and installation. Availability and scope depend on the equipment and your address, so confirm details with the showroom before you buy.
Is there a 360 Fitness Superstore showroom outside the Bay Area?
Yes. The Sacramento showroom is at 5400 Date Ave, Sacramento, CA 95841, and the phone number is (916) 331-7030.
